Every lost bottle has a story.
There's the school bag that got left on the bus. The gym locker that didn't get checked. The beach afternoon where the tide came in a little further than expected.
We know, because our customers tell us. And what strikes us every time isn't frustration — it's something closer to grief. Brief, minor grief, the kind that belongs to losing a small thing you'd grown attached to.
That told us something important about what Moya means to the people who carry it.
When customers grieve your product, pay attention.
We've been building Moya for years now — a UAE-born, premium hydration brand designed to go everywhere with you. The goal was never just to make a good bottle. It was to make the bottle. The one you reach for automatically. The one that becomes part of your day.
When that bottle goes missing, something small but real is lost with it.
We could have done nothing. Most brands do nothing. The bottle's gone, the purchase is made, the transaction is complete.
But that always felt wrong to us. If someone is sad they lost our bottle, that's not a customer complaint. That's evidence of a relationship. And relationships deserve a response.
So we built one.
The Moya Lost Bottle Initiative is our answer. If you lose your Moya bottle — for any reason — you're automatically entitled to 60% off a replacement.
Fill in the short form at lovemoya.com/lost-bottle, email us a copy of your purchase receipt, and we'll reply within 24 hours with a personal discount code valid on any bottle in the Moya range.
No proof of fault required. No lengthy review. Just a quick form, a receipt, and your code.
Does it make business sense?
We asked ourselves this — and the answer is yes. But that's not why we did it.
The cost of a 60% discount on a replacement is, in almost every case, less than the cost of acquiring a new customer. What we're doing is converting a moment of loss into a moment of loyalty. The customer who gets their code, orders their replacement, and receives it knows exactly how we respond when things go wrong. That's worth far more than any single transaction.
But we didn't do the maths first. We did it because it felt right. The maths confirmed it after.
A word on trust.
We want to be transparent: the initiative runs on trust. We review every claim personally. We ask for a receipt to understand our customers and manage the programme responsibly, and we limit it to one claim per customer so it stays sustainable for everyone.
We're trusting you to use it honestly. In return, we're trusting ourselves to honour every legitimate claim — no awkward questions, no small print designed to catch you out.
That's the deal. We think it's a good one.
How to claim your 60% off.
Head to lovemoya.com/lost-bottle. Fill in the short form, email your receipt to hello@lovemoya.com, and look out for your code within 24 hours.
Welcome back. We've got you. 💙
